Berkshire Abbey is the final phase of Minto's award-winning Kingmeadow community in North Oshawa. Aimed at first-time home owners, the stacked town homes feature craftsman-inspired designs and Minto's excellent reputation for quality.
Creative direction & production:
logo design, identity branding, website graphics, digital marketing, print advertising, social media campaign, site signage, sales centre displays and environment, print brochure, product inserts and ancillary items.
Minto's Caledonia Towns on the Park at St. Clair West & Caledonia offered a dream location: Earlscourt Park across the street, Corso Italia to the east and close proximity to Toronto's exciting downtown. Stylish, affordable and scaled to the community. A dream opportunity.
Creative direction & production:
logo design, identity branding, website graphics, digital marketing, print advertising, social media campaign, site signage, sales centre displays and environment, print brochure, product inserts and ancillary items.
MintoSkyy holds an enviable viewpoint over the Don Valley and beyond to Toronto's stunning downtown skyline. This condominium became the first to launch on the east side of the valley in the neighbourhood known as "The Danforth." A unique location combining an exciting urban lifestyle and the retreat to nature at your doorstep. The project theme of "blue skyy thinking" urged imagining having the best of both worlds, at MintoSkyy.
Creative direction & production:
logo design, identity branding, website graphics, digital marketing, print advertising, site signage, sales centre displays and environment, print brochure, product inserts and ancillary items.
Minto believes in after sales marketing, keeping purchasers well apprised of progress on their community and fostering good word-of mouth-publicity to family and friends as prospective future purchasers. Owners at Kingmeadow received quarterly newsletters, in a print magazine format or as digital files – e-blasts and downloadable pdf documents. Topics included local businesses and services, new owner profiles, construction updates, and helpful décor advice.
We enjoy showing how small budgets can work powerfully in 8 full colour pages.
Freelance art direction for Drive Agency, developing the logo, identity and theming for its client Adi Developments' new townhome project — StationWest. Samples here are from the creative presentation to client.
StationWest is located directly at the Aldershot GO Station in Burlington, which is the western terminus for most GO Train trips on the Lakeshore rail line. The target demographic includes established Burlington residents and pitches to newcomers who might consider themselves commuting to Toronto and enjoying the many appealing amenities of an affordable satellite community. The Adi Developments brand is built on innovative, modern design and meticulous attention to finishes and quality.
BILD Awards 2016 Winner
Best Logo Low-Rise
Adi Development Group Inc., Stationwest — Drive Agency Inc.
Freelance art direction for Drive Agency. A comprehensive overhaul was devised for project branding and a new on-site presentation centre to re-launch marketing efforts for Yee Hong Garden Terrace, an active adult lifestyle community in Richmond Hill. The campaign generated massive interest and accelerated the project to its sales goals.
Creative direction & production:
Identity branding, stationery, website registration graphics, digital marketing, print advertising, sales trailer and site signage, event invitations and event directional signage, sales kit folder and inserts.
Minto led the Canadian housing development industry with its innovation and trailblazing accomplishments implementing sustainable green building practices. Minto established a leading track record attaining LEED© certifications on both low rise and high residential sites.
We conceived Minto’s green branding based on Minto’s tree logotype and positioned green apples as symbols of virtuous knowledge, bearing fruit as the pay off for Green With Promise.
Spring @MintoGardens is the second phase of Minto's distinctive condominium at Sheppard & Yonge, following on our success launching Radiance @MintoGardens. Featuring a stunning watergarden courtyard amenity, Spring offers an urban retreat in a superb location, the first residential high-rise to achieve LEED Canada Gold for its sustainable features.
Creative direction & production:
logo design, identity branding, website graphics, digital marketing, print advertising, social media campaign, site signage, sales centre displays and environment, print brochure, product inserts and ancillary items.
Presentation Centre interior design: Carmen Dragomir, esQape Design
Quantum2, The North Tower, completed MintoMidown's landmark development at Yonge & Eglinton. The project redefined urban sophistication with impressive architecture and sustainable green living features.
Creative direction & production:
logo design, identity branding, print advertising, site signage, sales centre displays and environment, brochure, product inserts and ancillary items.
Logo, identity program and stationery for Minett Real Estate Services, Minett Capital and The Minett Group, firms established by Mr. Alan Greenberg. (formerly the President and COO at Minto Urban Communities Inc. and Minto Developments Inc.) A beloved 1957 Greavette Streamliner graces the bays.
Illustration: Gary Alphonso
Minto775 King Street West at Tecumseth. Responsible for communications : ongoing print and web ads, quarterly print and digital newsletters, e-blasts, site signage and special events
